In a cluttered Indian market
Urban Drape, Fashion Market, Sri Lanka
Into catalogue imagery and
product packaging
Urban Drape, Fashion Market, Sri Lanka
customized to the
India Retail market
Cloudtail, India
Innovative thought of crowd-sourcing collections to prescribed, consumer preferred trends.
Amazon Fashion, India
Home is where everything’s at! Digi-tech in clothing, technicolour abstractions appear in prints, jacquards and three-dimensional design. Otherwise, mundane home-fashion see a serious style surge! Interiors see a strong contra-trend of crystalline shapes to the otherwise popular organic materials.
Go bold with this trend, prompting an almost “DISCO-like” statement at home ;)
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Source credits: @msgm @superdry @boss @saerom_yoon @googleatap
(Illustrative specs are from the ich creative archives).
A peaking mindset drawn from every human’s conscious and sub-conscious sentiment of the last year. There’s a heightened consciousness of the fact that actions indeed have consequences of global impact! Erstwhile R&D concepts of bio-materials and sensory tech take the forefront as premiere brands and mass retailers inevitably seek to include it in their charter.
Watch out! 1) For vegan developments in food, clothing and beauty; 2) Bot influencers on the youth!
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Source credits: @fuseprojectsf @faberfutures @pinatex @farfallapaolino
(Illustrative specs are from the ich creative archives).
Less is more has always meant differently to lifestyle tech interfaces. What visually appears so simple is a complex design of moulding form and function. This year it is not enough to innovate only on the raw material or just the form. It must be all in one. Recycled plastic, ethically sourced wood carved with ergonomic design and sensory trims. In fashion, we see trims taking a forefront for its widened functionality. In home, start to expect more recycled plastic additions to the kitchen counter.
Tech for bio or bio for tech!
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Source credits: @fuseprojectsf @faberfutures @pinatex @farfallapaolino
(Illustrative specs are from the ich creative archives).
Mind fit. Holistic experiences nudge you to perceive artificial intelligence as a catalyst to human intelligence and not a replacement. Quite like Beijing’s Aqua Health Clinic that articulates this balance of form, function, nature, tranquillity and tech. Sportswear identifies easily with this trend.
Must! Include this colour trend in sports and athleisure wear, seamlessly adopting into everyday casuals as well.
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Source credits: @trendland @sacai @gmbh_official @asics @vogue
(Illustrative specs are from the ich creative archives).
Diving Deep, 2021 is expected to take us on a journey of discovering tech for the greater good. Urging our senses of empathy and compassion with a purpose of true progress. Fashion presents this in fishnet structures, complex jacquards, sensory accessories and interior aesthetics that trigger specific intelligence neurons.
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Source credits: @longchamp @delajardin @tokyoflashjapan @dior @google
(Illustrative specs are from the ich creative archives).
Plastic for Good. We’ve only begun to scratch the surface of normalizing our greed of over consumption. While eradicating plastic is not an immediate realistic solution, re-using plastic definitely is! A typical ‘plastic’ colour, Purple in pink hues takes charge in sportswear and accessories.
A seemingly quiet colour, Purple makes a not-so-quiet statement!
B • I • O • T • E • C • H
Source credits: @calvinklein @alicenapotts @louisvuitton @adidasoriginals
(Illustrative specs are from the ich creative archives).
An explosive post-pandemic trend. Boxed up, holed-in for the better part of 2020 we crave for nature in our daily rituals. Forms and textures that mimic nature like @Dior’s latest D-Connect sneaker. The feel of jute and sand beneath our feet and the renewed appreciation for organic forms.
S • A • N • C • T • U • A • R • Y
Source credits: @kanelle; @Dior; @khanijo; @anthropologie
(Illustrative specs are from the ich creative archives).
Reflecting a new-found archival spirit as we mull over cultural preservation. In an almost nomadic approach, we find an uncanny resemblance of African mud-cloth art and the Warli paintings of ancient India. Portrayed in a rustic luxury scope this is a pattern dominated trend.
S • A • N • C • T • U • A • R • Y
Source credits: @ikaibyraginiahuja; @dickyduckdesigns; @isabelmarant; @urbanoutfitters
(Illustrative specs are from the ich creative archives).
Spring Color Bubble
Conscious beige: luxurious and warm
S • A • N • C • T • U • A • R • Y
Source credits: @loandbeholdgroup; @aestherekme; @tekla; @maisonmargiela
(Illustrative specs are from the ich creative archives).
Spring Color Bubble
Brown is beautiful: earth and matter
S • A • N • C • T • U • A • R • Y
Source credits: @enterprojects; @miumiu; @cord.in; @adidasoriginals
(Illustrative specs are from the ich creative archives).
Spring Color Bubble
Vitamin green: life giving hues
S • A • N • C • T • U • A • R • Y
Source credits: @bedbathandbeyond @lyngbyporcelain; @cord; @goodearth; @indecrafts
(Illustrative specs are from the ich creative archives).
© 2022. ICH Creative Consulting LLP. All rights reserved.
©2022. ICH Creative Consulting LLP
©2022. ICH Creative Consulting LLP
