ICH B-O-T - ICH Creative Consulting LLP

Services you get

Build

Consumer Trend Insights

Creative Brand Strategy

Brand Presentation

Operate

Co-Create Product

Collaborative Process:

Transfer

Cumulative Knowledge Transfer

Getting closer to market

1. Opportunity drivers

Need to get it right the first time? We insist on deep researches on the market and consumer opportunity to provide you an authentic brand thought which is viable. Understanding your business ambitions and marrying that to the market opportunity is our core ability.

2. Brand positioning

We structure your brand philosophy through a deep understanding of the business intent and ambition, recommending a product signature that drives everything your brand means to the consumer. Built into an exhaustive brand bible, we recommend a circular and outward approach to allow for a great consumer affinity and hence brand success.

3. Brand voice & communication

Merely ‘offering selection’ is not enough. Consumers today seek authentic stories, and we will help you find yours. Using consumer insights and future market trends to help arrive at a brand voice, look and image direction across offline and digital mediums for your marketing teams to take forward.

4. Quality for customer delight

Not sure where to get started on product development? We will guide your technical and product design team’s on bringing together the relevant fits and quality guardrails. Furthermore, our technical advisors can help dive deep and enable the base body blocks.

5. Product design direction

The same brand voice is built into the product as product corner-stones to ensure continuity of brand thought. Subsequently, we guide and inspire your teams to deliver fresh interpretation of seasonal trends tied into market compatibility and sales.

6. Process & simplification

Scale and excellence comes from process and process adoption. We help integrate industry-best practices with your existing in-house capabilities to arrive at simplified, easy to adopt business-to-market processes. Ensuring product excellence is not just a vision but a realized value.