Co-Creation - ICH Creative Consulting LLP

ich projects

COLLABORATIVE
CREATION

Introduced an innovative thought of crowd-sourcing collections to prescribed, consumer preferred trends.

Seed Concept.

An initiative to solve for ‘on-trend’ selection on the platform through crowd-sourcing. A funnel of sharing trend intelligence was built to empower sellers to “be season right”. Deriving fresh ideas that were based on:

• Performance data science

• Customer attribute preferences and

• Fashion forecast analysis.

This was then ear-marked to the marketing calendar allowing stakeholders to have foresight into the new season’s merchandise. The approach was designed for the platform to be in better control of the narrative. This process provided an ability to forecast, pre-empt and hence proactively plan ahead.

Active process.

Adoption Success.

The prescriptive guidance enabled a true-to-trend output from seller partners and ultimately freshness to the end-customer.

0 +

Seller Partners

On-trend styles

0 %↑

in conversions

We listed our new designs two months ago as per the fashion trend and saw a 20%+ growth in sale. In a very short time we got the title of best seller!

- Taking control of the narrative -

what people say

Feedback from our customers always motivate us to work and dedicate, customer satisfaction is our honor, we are trying everyday to be your chosen one partner

Kanika and Anu make a perfect combination of creativity, business acumen and execution excellence. Their deep understanding of markets, products and consumers give them an incomparable advantage to be successful in the business. It was truly inspiring working with ICH and I would highly recommend it.