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A FIRST OF ITS KIND, TREND RESEARCH AND FORECAST FOR INDIA

Indian Wear Fashion

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A FIRST OF ITS KIND, TREND RESEARCH AND FORECAST FOR INDIA

Runway Analysis

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A FIRST OF ITS KIND, TREND RESEARCH AND FORECAST FOR INDIA

Print & Pattern Ideas

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नमस्ते!
ನಮಸ್ಕಾರ!
Hello!

Did you know that India is presently the 4th largest retail market in the world and  the fastest growing? Yet we never had our own trend research platform?!

A #vocalforlocal initiative, we launched ICH NEXT to provide fashion trend predictions specific to the Indian marketplace for brands and businesses such as yourself. What makes us unique, is we are focused on a 360° research of the consumer covering celebrity fashion, runway trends, indie labels, socio-economic influences, politics, restaurant culture, travel experiences and more.

Future trends are identified and curated for you via our platform of shared intelligence combining tech and human insight.  We are committed to bringing you visually inspiring trend stories that are easy to understand, and hence easy to adopt, helping your creative teams to #designontrend!  You can opt either for a digital subscription or custom advisory services!क्यूंकि हर एक ट्रेंड ज़रूरी होती हैं!

A first if its kind, Trend Research and Forecast for India.
ICH NEXT™

नए ट्रेन्ड, नई सोच
ICH NEXT™

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Our Subscribers

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What they say about us
“Kanika and Anu make a perfect combination of creativity, business acumen and execution excellence. Their deep understanding of markets, products and consumers give them an incomparable advantage to be successful in the business. It was truly inspiring working with ich and I would highly recommend it.”

Lin Gong-Deutschmann

Managing Director, FashionMarket, Sri Lanka
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WHAT THEY SAY ABOUT US
“There hasn’t been a definitive source of ethnic wear trends that is not only accurate but also  original and data back, until of course ICH Next. We leaned a lot on the trends, capsule stories and original prints and embroidery concepts to enhance our collection for the new season. Super excited to have access to a comprehensive trend forecast service.”

Nitin Gupta

Head of Design (womenswear), Amazon India
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WHAT THEY SAY ABOUT US
“In a large consumer fashion market forecasting is a necessary tool towards growth and actualisation. ICH NEXT with their in-depth knowledge and experienced team are an ideal partner on your journey.”

Narendra Kumar

Creative Director, Amazon Fashion
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WHAT THEY SAY ABOUT US
“I worked closely with Anu and Kanika for about three years and was pleasantly surprised to see their foresight in identifying the upcoming trends in the fashion world.  As much as they are creative, the have a strong hold of the ideal designing, buying, and merchandising process that contributed to the growth of Amazon Private Brands. Their product knowledge along with the business acumen is a great asset to their firm and their colleagues.”

Hemant Gholkar

Lead Softlines, Cloudtail India Private Limited
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WHAT THEY SAY ABOUT US
“ICH's expertise and efforts in developing imaging guidelines for Amazon (Fashion) Brands  was pivotal. Their scalable framework aligned customer cohorts with aesthetics, ensuring differentiation while maintaining brand integrity. They are proficient in developing and realising holistic creative strategies”

Maneesh Mandanna

Regional Manager - APAC Studios, Amazon VIS
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How We Work
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Natalie Simmons

Trend Forecasting

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Trend Forecasting

Awards & Accolades
July 27, 2023
July 27, 2023

360° x 365 Research

Our team scours the fashion landscape from every angle, 24/7, 365 days a year. Whether it's societal dynamics, emerging street styles, haute couture runways, or cultural shifts, we've got our finger on the pulse of it all. It's local and global.

August 2, 2023
August 2, 2023

Tech Enabled Human Insight

Our advanced algorithms analyze vast amounts of data, while our team of trend experts adds that crucial human touch. Combining cutting-edge technology with the power of human intuition, ensures that our forecasts are not only accurate but also deeply insightful.

August 4, 2023
August 4, 2023

Easy to read trends

We believe that trend forecasting should be accessible and understood by everyone. That's why we present our insights as clear, user-friendly visual guides. Say goodbye to jargon-filled reports and hello to easy-to-understand trend predictions.

August 8, 2023
August 8, 2023

Ready to use creative library

Need inspiration for your next collection? Look no further than our ready-to-use pattern library. Packed with a diverse range of patterns, motifs and specs, it's the perfect resource for designers looking to stay ahead of the curve. Simply browse, click, download.

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Helping fashion brands to stay on trend and get it right!

Helping fashion brands to stay on trend and get it right!

Get a glimpse into the standard subscription reports for Men’s Indian Wear here.

Know More

Helping fashion brands to stay on trend and get it right!

Helping fashion brands to stay on trend and get it right!

Get a glimpse into the standard subscription reports for Women’s Indian Wear here.

Know More
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Trend Advisory

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Trend Advisory

Awards & Accolades
August 12, 2023
August 12, 2023

Custom researched trend inputs

A generic subscription won’t do? Need deeper custom insights? We work deeply with you to research and identify trends that are best suited for your brand and target customer, delivering personalised trend insights that drive sales!

August 17, 2023
August 17, 2023

Unique collection ideas

We’ll help you bring in the “wow” factor for your next collection! From trending fabrics and silhouettes to bold colour palettes and fresh prints, we’ve got the latest scoop to help you stand out in the crowded fashion landscape.

August 17, 2023
August 17, 2023

Concept to editorial curation

From concept to editorial curation, we provide end-to-end support to bring your vision to life. We work closely with you to develop compelling concepts suited for your target audience. We then curate engaging editorial content, including mood boards, lookbooks, and trend stories, to showcase your collection in the best possible light.

Popular FAQ

FAQs

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What is Trend Forecasting?

Trend forecasting is the process of identifying upcoming shifts in consumer preferences, fashion and culture to anticipate future trends. These preferences span from what is happening in cinemas, media and content, runway fashion, celebrity lifestyle, designer community, societal politics, restaurant culture and beverage choices, travel attractions, global impact initiatives, living preferences, and so on. Reading and analyzing these occurrences as trends, to then predict future trends is defined as a Trend forecast.

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Why is it important?

Fashion businesses are built on the pillar of staying relevant to their consumer set to retain loyalty and repeat purchases. While creating ‘more of what they buy’ is one philosophy, it is not enough to build brand saliency. Secondly the lengthy supply chain for apparel houses require them to know well in advance the trends for future seasons that consumers would be seeking. A well-researched trend forecast provides a perspective of oncoming trends with clarity, to ensure businesses make the right decisions and stay relevant and exciting to their consumers.

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Why do we need Trend Forecasting for India?

India is presently one of the largest consumer markets for fashion, cinema, beauty, media and all varieties of consumer products. We have the largest youth population, are digitally connected and with immense cultural diversity. Trend forecasting for India is essential to understand the unique cultural, social, and economic dynamics of the region, enabling businesses to tailor their products and marketing strategies accordingly.

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Who can benefit from Trend Forecasting?

Anyone involved in product development, marketing, or brand strategy can benefit from trend forecasting, including designers, marketers, retailers, and manufacturers.

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When should one refer to a Trend Forecast?

Trend forecasting is a research database and hence has the most relevance in the top of the funnel in the design process. The ICH NEXT Trend Forecast continues to have relevance through the design development funnel providing royalty free assets like motifs and specs that can adopted in the collection. Furthermore, the sentiments and sharp trend callouts provided in the reports make for great inputs to the Buying and Marketing teams as well. 

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How is it going to help scale my brand/business?

Trend forecasting helps scale your brand or business by providing valuable insights into emerging consumer preferences, enabling you to develop products and strategies that resonate with your target audience, leading to increased sales and brand loyalty. We have case studies where our Clients have achieved up to 7x increase in Revenue per Style, by timely adoption of our trend inputs.

Contact Us

Would you like to know more, or have an idea that you are itching to explore. Don’t hesitate in getting in touch with us. We love meeting new people and engaging in new dialogues. You never know when the opportunity for collaboration strikes!

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