White Papers

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Indian Men’s Grooming Trends 2027

This paper explores how Indian men are adapting to skincare shifts led by underlying changing consumer lifestyles.

https://d3dy0btw2pidvw.cloudfront.net/wp-content/uploads/2026/08/Indian_Men_s_Grooming_Trends_2027.pdf
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Date Published: August 12, 2026
Future Consumer 2025 Updated
Future Consumers India 2025/26

This paper offers a roadmap for engaging India’s future consumers through tailored messaging, product innovation, and culturally relevant storytelling.

https://d3dy0btw2pidvw.cloudfront.net/wp-content/uploads/2025/10/Future-Consumer_2025-1.pdf
34
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Date Published: October 7, 2025
ICH NEXT White Paper YOUTH FESTIVALS 2024
Indian GenZ and Ethnic Festivals

This white paper explores how urban Indian youth with western influences engage with festivals, offering key insights for brands and marketers

https://d3dy0btw2pidvw.cloudfront.net/wp-content/uploads/2025/10/ICH-NEXT_White-Paper_YOUTH-FESTIVALS_2024.pdf
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Date Published: October 4, 2024