- ICH NEXT ®
- Trend Forecasting
- Trend Advisory
- Content & Curation
- ICH Brand Consulting
- Brand Build
- Brand Repositioning
- Consumer Insights
Are you looking to take your fashion brand or retail business to greater heights? We are India’s top fashion and lifestyle brand consultants – a design and strategy consulting firm that helps fashion brands, D2C labels, and luxury lifestyle brands – build, scale, and thrive. From creative direction to commercial strategy, we bring brainstorming, research, and execution under one roof. Through our Immersive Enterprise Solutions methodology, we deliver long-lasting, consumer-focused results that move your brand forward with clarity and purpose.
The ICH BONE is the strategic foundation of our lifestyle brand consulting approach – where we build a clear identity, creative direction, and commercial backbone for your brand. We methodically define vision, processes, and goals across fashion merchandising, buying, design, sourcing, and marketing – giving you the structure to make smarter fashion buying decisions and build a business that’s stable, scalable, and set up for long-term success.
Whether you’re launching your first fashion label, planning your next collection, or scaling a brand you’ve already built – we solve for it all, from creative ideation to execution. We believe that building a fashion brand for the long term takes more than a good idea. It takes research-driven fashion range planning, a deep understanding of consumer behaviour, and a clear creative and commercial strategy that keeps your brand relevant season after season. Our collaborative methodology connects the 3 major C’s of every successful brand – consumer, creativity, and commerce – to help improve sell-through, reduce risk, and build something that lasts.
Research over gut feel is what separates successful brands from the rest. We dive deep into your market, consumer preferences, and lifestyle consumption patterns in India through immersive, ethnographic studies and thorough market research - to scope out the strongest product proposition for your brand.
A unique creative strategy is what gives your brand its authentic voice. We translate research findings into a distinctive creative direction - one that's rooted in your brand's DNA, resonates with your target customer, and sets you apart in the market with a clear aesthetic, tone, and product expression.
Consumers connect with brands that have an authentic story to tell and that's exactly what we help you build. We draw on lifestyle consumption insights, across Indian consumer cohorts including Gen-Z consumer behaviour, consumption patterns in metro cities and more to help you scan the market, identify your brand voice, and create an experience that truly resonates with your audience.
A unique, cohesive, and captivating product experience is what drives lasting customer loyalty. We design, create, and curate market-ready collections for fashion labels and luxury lifestyle brands in India and deliver high-quality, production ready range every season.
Collaboration is our first principle. We adopt industry best practices and work seamlessly alongside your in-house teams to ensure effective product execution and establish integrated processes that sets up your brand for success.
We go beyond the brand launch. We commit to monitoring the full performance cycle — until all key metrics are achieved and your in-house teams are equipped for continuity. We then methodically transfer all relevant assets to set your business up for long-term, independent success.
Get a glimpse into our work with clients-the what, why and how!
Outsourcing a brand build allows you to leverage the expertise and resources of professionals who specialize in brand launch and portfolio development. Hence ensuring a more efficient and effective process that will shorten your learning curve, providing you clarity from the start!
We are your start-up leadership team! We integrate within your company’s eco-system to help establish the foundation for your brand on Product, Positioning, Price and Promotion from word-GO! Catalyzing scale-up through tailor-made processes and solutions. We will arrive at a unique creative brand thought and guide it across all business verticals ensuring you launch with a notable brand that cuts through the clutter. Building a new brand involves various steps, including market research, defining your brand identity and values, creating a brand name and logo, developing products or services, establishing a marketing strategy, building brand awareness, and cultivating customer relationships. At ICH, we provide the necessary experienced guidance to effectively navigate through them all.
We cater to a diverse range of markets and categories within the fashion industry, including apparel, accessories, footwear, cosmetics, and lifestyle brands. Our strength lies in research and understanding the domestic retail market and consumer.
We create a unique brand ideology by conducting in-depth market research, understanding your target audience, identifying your brand’s core values and strengths, and crafting a compelling brand story and identity that resonates with your audience.
As part of the larger brand consulting service we also undertake the design development for the brand, if you so need, providing all inputs in design, specs and unique style dockets. We work closely with your product development teams, to ensure these designs are brought to life in its truest form.
No, we do not undertake operations beyond design and product development support. However, we do provide guidance to the operations team on the path for execution, and support in trouble shooting.
Would you like to know more, or have an idea that you are itching to explore. Don’t hesitate in getting in touch with us. We love meeting new people and engaging in new dialogues. You never know when the opportunity for collaboration strikes!
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