White Papers

Future Consumer 2025 Updated
Future Consumers India 2025/26

This paper offers a roadmap for engaging India’s future consumers through tailored messaging, product innovation, and culturally relevant storytelling.

https://d3dy0btw2pidvw.cloudfront.net/wp-content/uploads/2025/10/Future-Consumer_2025-1.pdf
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Date Published: October 7, 2025
ICH NEXT White Paper YOUTH FESTIVALS 2024
Indian GenZ and Ethnic Festivals

This white paper explores how urban Indian youth with western influences engage with festivals, offering key insights for brands and marketers

https://d3dy0btw2pidvw.cloudfront.net/wp-content/uploads/2025/10/ICH-NEXT_White-Paper_YOUTH-FESTIVALS_2024.pdf
24
pdf
Date Published: October 4, 2024