Towards building a unique brand proposition, product differentiation and scalable processes.Arriving at a brand positioning and philosophy through a deep understanding of the business intent; Proposing a brand architecture; Product signature and; Opportunity markers.Read More
Consumer Trend Insights
Through trend tracking, lifestyle curiosity and market observation. Researching consumer lifestyle trends; Identifying opportunity drivers; Consumer dicing and diving to arrive at need gaps that persist.Read More
Commercial Opportunity
Derived from consumer insights and market growth. Presenting market observations; Identifying growth opportunity areas; Visioning probable scale and business opportunity scenarios.Read More
Co-Create Product
With the brand through an integrated mindset to enable proof of concept. Communicating the brand and product vision to all stakeholders; Formulating an approach and process map; Building curation principles; Structuring the team and enabling required skill sets; Design direction & enabling product creation; Process alignment with inter-dependent teams.Read More
Connecting Brand to Consumer
Through creative storytelling. Through creative storytelling. Formulating the brand voice; Direction on story-telling on digital and offline mediums; Web design aesthetics; Product presentation in catalogue and shoot; Fashion editorials.Read More
