“I was already aware of the excellent collaboration between the ICH team and the Ethnic Category team at Myntra. Prescient fashion trends and stories which are not only presented with a compelling artistic vision, but are commercially viable as well. This kind of consistent impact made me very keen to collaborate with the expertise of the ICH team on fashion editorials for Myntra. Kudos to Anuradha and Kanika to come onboard & collaborate on our 2024 Festive Editorials without having the requisite team jn place ,yet delivering results that were unsurprisingly outstanding. From concept building to curation and navigating the complexities of on app graphic design – they truly delivered the magic of festive storytelling for our customers. Rich and detailed imagery, engaging stories spun around each concept brought to life a truly immersive experience.The collaboration was truly a testament to the superior quality of work that the team at ICH stands for and look forward to a more deeper relationship in the the year ahead.”