In a cluttered Indian market
Urban Drape is a contemporary, handloom artisanal saree brand from the house of Fashion Market, Sri Lanka- built on the philosophy of using fashion as a medium to encourage and inspire a modern sense of female integrity in saree wearers around the world.
THE ASK:
Keen to expand their consumer catchment to India, but unsure of entering a cluttered and competitive Indian market.
WHAT DID WE LEARN?
Research indicated that the saree consumer was deeply impacted by word-of-mouth, and constantly seeking a new expression.
WHAT DID WE DO?
Post a dipstick consumer profiling, we built a three-tiered expansion plan taking the brand into prestigious boutiques and curated exhibitions. Of which we met most success when we connected the human to the brand- Engaging ‘real women’ societal influencers to host ‘home-events’ that were on an invite-only basis. Hence draping the brand in a very personalized and exclusive light.
This was completed with the support of buying assistance, exhibition design and social media influencer tie-ups.
Feedback from our customers always motivate us to work and dedicate, customer satisfaction is our honor, we are trying everyday to be your chosen one partner
© 2022. ICH Creative Consulting LLP. All rights reserved.
©2022. ICH Creative Consulting LLP
©2022. ICH Creative Consulting LLP
