- ICH NEXT ®
- Trend Forecasting
- Trend Advisory
- Content & Curation
- ICH Brand Consulting
- Brand Build
- Brand Repositioning
- Consumer Insights
Did you know that India is presently the 4th largest retail market in the world and the fastest growing? Yet we never had our own trend research platform?!
A #vocalforlocal initiative, we launched ICH NEXT to provide fashion trend predictions specific to the Indian marketplace for brands and businesses such as yourself. What makes us unique, is we are focused on a 360° research of the consumer covering celebrity fashion, runway trends, indie labels, socio-economic influences, politics, restaurant culture, travel experiences and more.
Future trends are identified and curated for you via our platform of shared intelligence combining tech and human insight. We are committed to bringing you visually inspiring trend stories that are easy to understand, and hence easy to adopt, helping your creative teams to #designontrend! You can opt either for a digital subscription or custom advisory services! क्यूंकि हर एक ट्रेंड ज़रूरी होती हैं!
Our team scours the fashion landscape from every angle, 24/7, 365 days a year. Whether it’s societal dynamics, emerging street styles, haute couture runways, or cultural shifts, we’ve got our finger on the pulse of it all. It’s local and global.
Our advanced algorithms analyze vast amounts of data, while our team of trend experts adds that crucial human touch. Combining cutting-edge technology with the power of human intuition, ensures that our forecasts are not only accurate but also deeply insightful.
We believe that trend forecasting should be accessible and understood by everyone. That’s why we present our insights as clear, user-friendly visual guides. Say goodbye to jargon-filled reports and hello to easy-to-understand trend predictions.
Need inspiration for your next collection? Look no further than our ready-to-use pattern library. Packed with a diverse range of patterns, motifs and specs, it’s the perfect resource for designers looking to stay ahead of the curve. Simply browse, click, download.
A generic subscription won’t do? Need deeper custom insights? We work deeply with you to research and identify trends that are best suited for your brand and target customer, delivering personalised trend insights that drive sales!
We’ll help you bring in the “wow” factor for your next collection! From trending fabrics and silhouettes to bold colour palettes and fresh prints, we’ve got the latest scoop to help you stand out in the crowded fashion landscape.
From concept to editorial curation, we provide end-to-end support to bring your vision to life. We work closely with you to develop compelling concepts suited for your target audience. We then curate engaging editorial content, including mood boards, lookbooks, and trend stories, to showcase your collection in the best possible light.
Trend forecasting is the process of identifying upcoming shifts in consumer preferences, fashion and culture to anticipate future trends. These preferences span from what is happening in cinemas, media and content, runway fashion, celebrity lifestyle, designer community, societal politics, restaurant culture and beverage choices, travel attractions, global impact initiatives, living preferences, and so on. Reading and analyzing these occurrences as trends, to then predict future trends is defined as a Trend forecast.
Fashion businesses are built on the pillar of staying relevant to their consumer set to retain loyalty and repeat purchases. While creating ‘more of what they buy’ is one philosophy, it is not enough to build brand saliency. Secondly the lengthy supply chain for apparel houses require them to know well in advance the trends for future seasons that consumers would be seeking. A well-researched trend forecast provides a perspective of oncoming trends with clarity, to ensure businesses make the right decisions and stay relevant and exciting to their consumers.
India is presently one of the largest consumer markets for fashion, cinema, beauty, media and all varieties of consumer products. We have the largest youth population, are digitally connected and with immense cultural diversity. Trend forecasting for India is essential to understand the unique cultural, social, and economic dynamics of the region, enabling businesses to tailor their products and marketing strategies accordingly.
Anyone involved in product development, marketing, or brand strategy can benefit from trend forecasting, including designers, marketers, retailers, and manufacturers.
Trend forecasting is a research database and hence has the most relevance in the top of the funnel in the design process. The ICH NEXT Trend Forecast continues to have relevance through the design development funnel providing royalty free assets like motifs and specs that can adopted in the collection. Furthermore, the sentiments and sharp trend callouts provided in the reports make for great inputs to the Buying and Marketing teams as well.
Trend forecasting helps scale your brand or business by providing valuable insights into emerging consumer preferences, enabling you to develop products and strategies that resonate with your target audience, leading to increased sales and brand loyalty. We have case studies where our Clients have achieved up to 7x increase in Revenue per Style, by timely adoption of our trend inputs.
Would you like to know more, or have an idea that you are itching to explore. Don’t hesitate in getting in touch with us. We love meeting new people and engaging in new dialogues. You never know when the opportunity for collaboration strikes!
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