- ICH NEXT ®
- Trend Forecasting
- Trend Advisory
- Content & Curation
- ICH Brand Consulting
- Brand Build
- Brand Repositioning
- Consumer Insights
Are you looking to take your brand/business to greater heights with a clear, creative and commercial strategy? Your search ends here! We are a creative strategy firm deeply passionate about helping fashion brands and retailers like yourself to thrive. From brainstorming new ideas to making them a reality, we’re with you every step of the way. Through our unique “immersive enterprise solutions”, we offer long-lasting, consumer-focused, creative solutions that propel your business forward.
The ICH BONE is the foundation on which we build and develop a strong backbone and identity to your brand. We methodically define the vision, processes and goals across buying, design, sourcing and marketing to help your business be stable and sustainable for success.
We solve for your brand all the way from creative ideation to execution. If you are seeking to truly build a “brand” that is meant for the long term, then we are your right partners! We believe in a research-driven, collaborative methodology where your inputs and customer preferences drive our approach. Connecting the 3C’s of your business -consumer, creativity and commerce, we build your brand for success and sustainability.
Research over Gut is what makes for a successful brand! We dive deep into your market and consumer’s preferences through immersive, ethnographic studies and thorough market research to scope out the best product proposition for your brand.
Research over Gut is what makes for a successful brand! We dive deep into your market and consumer’s preferences through immersive, ethnographic studies and thorough market research to scope out the best product proposition for your brand.
Consumers today love authentic brand stories and that's exactly what we'll help you create! We help you scan and solution customer insights and future market trends, to arrive at a brand voice and experience that delivers to consumer delight!
A unique, cohesive and captivating product experience guarantees customer love! We design, create and curate market right collections that are co-developed with you. Presenting you with a high quality, production ready range every season!
Collaboration is our first principle. We adopt industry best practices to combine seamlessly with your in-house teams and skills to ensure effective product execution. We help establish integrated processes in the foundation setting you up for scale.
Going beyond the brand launch, we commit to monitoring the cycle, till all key metrics of performance are achieved and your in-house teams are equipped for continuity. We then methodically transfer all relevant assets to equip your business for continued success.
Get a glimpse into our work with clients-the what, why and how!
Outsourcing a brand build allows you to leverage the expertise and resources of professionals who specialize in brand launch and portfolio development. Hence ensuring a more efficient and effective process that will shorten your learning curve, providing you clarity from the start!
We are your start-up leadership team! We integrate within your company’s eco-system to help establish the foundation for your brand on Product, Positioning, Price and Promotion from word-GO! Catalyzing scale-up through tailor-made processes and solutions. We will arrive at a unique creative brand thought and guide it across all business verticals ensuring you launch with a notable brand that cuts through the clutter. Building a new brand involves various steps, including market research, defining your brand identity and values, creating a brand name and logo, developing products or services, establishing a marketing strategy, building brand awareness, and cultivating customer relationships. At ICH, we provide the necessary experienced guidance to effectively navigate through them all.
We cater to a diverse range of markets and categories within the fashion industry, including apparel, accessories, footwear, cosmetics, and lifestyle brands. Our strength lies in research and understanding the domestic retail market and consumer.
We create a unique brand ideology by conducting in-depth market research, understanding your target audience, identifying your brand’s core values and strengths, and crafting a compelling brand story and identity that resonates with your audience.
As part of the larger brand consulting service we also undertake the design development for the brand, if you so need, providing all inputs in design, specs and unique style dockets. We work closely with your product development teams, to ensure these designs are brought to life in its truest form.
No, we do not undertake operations beyond design and product development support. However, we do provide guidance to the operations team on the path for execution, and support in trouble shooting.
Would you like to know more, or have an idea that you are itching to explore. Don’t hesitate in getting in touch with us. We love meeting new people and engaging in new dialogues. You never know when the opportunity for collaboration strikes!
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