the ich bone

Seeding a singular creative vision that is understood across the organization, to effectively build a brand.

RESEARCH
STRATEGY
Planning
Buying & merchandising
design
Sourcing
marketing
Understanding consumer and consumer environments
Identify to a consumer x market positioning that makes business sense
Optimize for consumer
Curate & solve for consumer needs and demands
Create & pre-empt to consumer aspirations
Product, quality and price to enhance consumer experience
Story tell to engage consumers on digital and tactile platforms

Understanding consumer and consumer environments

RESEARCH

Identify to a consumer x market positioning that makes business sense

STRATEGY

Optimize for consumer

PLANNING

Curate & solve for consumer needs and demands

BUYING & MERCHANDISING

Create & pre-empt to consumer aspirations

DESIGN

Product, quality and price to enhance consumer experience

SOURCING

Story tell to engage consumers on digital and tactile platforms

MARKETING

©2022. ICH Creative Consulting LLP

©2022. ICH Creative Consulting LLP