Customized to the Indian Retail market
THE ASK:
To enable buyers to better understand the upcoming fashion trends in a sharp and more relatable manner.
WHAT DID WE LEARN?
Forecast recipients were not always from a fashion retail background, posing the need for a forecast that explains the trend realistically and in a convincing manner.
WHAT DID WE DO?
Using our unique methodology of a 360° trend research, we tailored it to focus on trends- current and upcoming as fashion is usually evolutionary and not revolutionary. Picking up on all sources that impact the consumer directly or indirectly, the trends were further strengthened by tracking online bestsellers as well.
Retail forecasts were provided for Women western apparel, Women ethnic apparel, Men’s apparel, Women’s Footwear and Bags.
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© 2022. ICH Creative Consulting LLP. All rights reserved.
©2022. ICH Creative Consulting LLP
©2022. ICH Creative Consulting LLP
