Extend - ICH Creative Consulting LLP

ich projects

EXTEND
BRAND SIGNATURE

Into catalogue imagery and product packing

the case study

Urban Drape is a contemporary, handloom artisanal saree brand from the house of Fashion Market, Sri Lanka- built on the philosophy of using fashion as a medium to encourage and inspire a modern sense of female integrity in saree wearers around the world.

THE ASK:

To build a sustainable, unified signature for product presentation online and in packaging.

WHAT DID WE LEARN?

Sri Lanka has a unique expression of Tropical Modernism in its architecture which is also ever-present in the core of Urban Drape. The spirit of being rooted in traditional craft but with a modern expression is interwoven in each saree. We wanted every consumer to experience this as well.

WHAT DID WE DO?

Inspired by this ”island story”, a fluid expression that was warm, minimalist and very rooted in its culture was proposed- integrating obvious cues of tropical modernism in the banners with a more subtle, economical (hence sustainable) approach in the catalogue imaging. The same spirit was transferred onto the product packaging to complete this experience.

The project involved building a product presentation guidebook that provided a refreshed website wireframe, banner shoot directives, imaging guidelines, and product packaging.

NOTE: Images shown above are an output of the imaging guidelines.

- Romancing the soul of the brand-

what people say

Feedback from our customers always motivate us to work and dedicate, customer satisfaction is our honor, we are trying everyday to be your chosen one partner

Kanika and Anu make a perfect combination of creativity, business acumen and execution excellence. Their deep understanding of markets, products and consumers give them an incomparable advantage to be successful in the business. It was truly inspiring working with ICH and I would highly recommend it.