Connecting the dots..
“Kanika and Anu make a perfect combination of creativity, business acumen and execution excellence. Their deep understanding of markets, products and consumers give them an incomparable advantage to be successful in the business. It was truly inspiring working with ICH and I would highly recommend it.”
Lin Gong-Deutschmann
Managing Director, FashionMarket, Sri Lanka
Consumer
Opportunity
Brand Strategy and Positioning
Planning
BUYING
AND MERCHANDISING
DESIGN
AND SOURCING
CREATIVE MARKETING
“There hasn’t been a definitive source of ethnic wear trends that is not only accurate but also original and data back, until of course ICH Next. We leaned a lot on the trends, capsule stories and original prints and embroidery concepts to enhance our collection for the new season. Super excited to have access to a comprehensive trend forecast service.”
Nitin Gupta
Head of Design (womenswear), Amazon India
Diving deep in consumer lifestyles and market research is our initiation on any new project. Followed by an integrated approach on creative solutions and processes, we help pave the way to serve your consumers better.
Our solutions are built on the concept of reductivism or simplified minimalism. The simpler the solution and lesser the complexity – the higher the clarity and probability of adoption. Ultimately leading to an efficient and scalable business model.
Any brand, product or trend is only complete when we tell a story that consumers can emotionally connect with. We help carve this niche of creative storytelling to inspire or solve for various tactile and digital platforms.
© 2022. ICH Creative Consulting LLP. All rights reserved.
©2022. ICH Creative Consulting LLP
©2022. ICH Creative Consulting LLP