Home - ICH Creative Consulting LLP

Connecting the dots..

We Are

A creative strategy firm focused on catalyzing fashion businesses to launch and scale effectively.

“Kanika and Anu make a perfect combination of creativity, business acumen and execution excellence. Their deep understanding of markets, products and consumers give them an incomparable advantage to be successful in the business. It was truly inspiring working with ICH and I would highly recommend it.”

Solving for your Business

ICH B-O-T

CO-CREATING BRANDS

We solve for your brand from ideation to execution through a research led, collaborative, build-operate-transfer model.

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Understanding
consumer lifestyle

Consumer

Researching consumer
and market environments
White space gap
opportunities

Opportunity

Green scape
growing opportunities
Identify a Market x
Consumer positioning

Brand Strategy and Positioning

Brand voice, optics &
creative cornerstones
Optimize for
consumer

Planning

Building a forward-
looking range architecture
Curate to consumer needs
and future demands

BUYING
AND MERCHANDISING

Establish business
review metrics
Create to consumer
aspirations and preferences

DESIGN
AND SOURCING

Product and quality
focused on consumer delight
Solve for customer
pain points

CREATIVE MARKETING

Story tell to engage consumers
on digital and tactile platforms

PRESENTS AN INDIA-RELEVANT FASHION FORECAST ANALYSIS

We analyze trends and make them successful business ideas for you. Using our proprietary methodology, we provide you an image-rich, future trend analysis in a ‘relatable, easy to adopt’ manner. Enabling your business and creative teams to better understand and respond effectively.

“There hasn’t been a definitive source of ethnic wear trends that is not only accurate but also original and data back, until of course ICH Next. We leaned a lot on the trends, capsule stories and original prints and embroidery concepts to enhance our collection for the new season. Super excited to have access to a comprehensive trend forecast service.”

A.I. PRODUCT SOLUTIONS

For leading fashion brands and retailers that have a trend driven assortment and want to maximize sell-through, we help speed-up data-based product solutions through the visual analytics tool of Kanvas.

our clientele

What we solved for.

COLLABORATIVE CREATION
Innovative thought of crowd-sourcing collections to prescribed, consumer preferred trends.

Amazon Fashion, India

NAVIGATING SALES EXPANSION
In a cluttered Indian market.

Urban Drape, Fashion Market,
Sri Lanka

EXTEND BRAND SIGNATURE
Into catalogue imagery and
product packaging.

Urban Drape, Fashion Market,
Sri Lanka

FORECAST THE TREND
Customized to the
Indian Retail market

Cloudtail, India

our approach

Diving deep in consumer lifestyles and market research is our initiation on any new project. Followed by an integrated approach on creative solutions and processes, we help pave the way to serve your consumers better.

Our solutions are built on the concept of reductivism or simplified minimalism. The simpler the solution and lesser the complexity – the higher the clarity and probability of adoption. Ultimately leading to an efficient and scalable business model.

Any brand, product or trend is only complete when we tell a story that consumers can emotionally connect with. We help carve this niche of creative storytelling to inspire or solve for various tactile and digital platforms.